In 2015 Michael Moran, our CEO wrote a blog titled ‘Charity is good for us all’, sharing his thoughts on the significant opportunities available when you connect employee engagement with CSR strategies.
So we’re thrilled to introduce guest blogger Cecilia Crossley, founder of social enterprise From Babies with Love. Her organisation has pioneered a new and impactful opportunity; its Parental Leave Gift Service creates meaningful engagement for working parents and supports thousands of vulnerable children too. And in the run-up to the Christmas holidays, their service seems particularly pertinent.
From Babies with Love is the baby brand that donates 100% of its profits to orphaned and abandoned children around the world. Our organic baby clothes gift sets arrive with packaging that tells the story of how your gift is helping the children, so they may grow up safe, loved and cared for. For example, our latest project is in North East Nigeria, establishing three Child-Friendly Spaces in partnership with the international charity Street Child. The Spaces will care for 720 unaccompanied children fleeing the ongoing conflict there, providing physiological, social and educational support.
Our story – the story of the children – speaks to the powerful emotions parents feel for the welfare of children, and in doing so positively reflects corporate values. Our gifts communicate an employers’ appreciation for employees taking parental leave; they represent recognition and celebration of the change in their lives, and through engaging employees in a poignant way, our gifts positively reflect a commitment to retention.
Many HR professionals we work with and speak to explain that their company sends gifts such as flowers and that often there is an inconsistent approach, dependent on a line manager.
Our service is simple: send beautiful, practical, parental leave gifts that also support vulnerable children. Your colleague, your budget, your company, all receive greater value – a gift that means so much more – to everyone.
Find out more
Click here to read the summary business case and see who some of From Babies with Love’s clients are.