At 10Eighty we like to think we’re a creative bunch. We always enjoy a challenge and whether designing development programmes, building rockets from plastic bottles or sketching houseplants we’ll take it on.
Creativity offers a means of expression and communication that aids problem-solving, strategic thinking and resilience.
The benefits of creativity
- Creativity is integral to learning and development
- Creative activities are proven to be good for mental health
- Creativity is a route to self-awareness and authenticity
- Creativity is liberating, allowing us to take risks and try new things
- Creativity inspires faith and confidence in our self-expression and inventive instincts
- Creativity allows us to find new, resourceful ways of solving problems
As with any strength you can boost your creativity with practice and attention. Try to incorporate more creativity into your life. I recommend Edward de Bono’s How to Have Creative Ideas which is simple, practical and fun. The exercises may look too simple but perseverance shows that they aid in developing creativity of mind and fluency in dealing with ideas, concepts, perceptions and values.
Creative thinking is increasingly seen as a must-have in business life. Creative thinkers are crucial to the UK’s future economic success across business, industry and society. De Bono says “In business, creativity has become essential. This is because everything else has become a commodity available to everyone”.
Boost your creativity:
- Look for ways to be more playful and to make your routines more fun.
- Try changing your habits – take a different route to work, take notice what you see, value your walk as a meditative practice
- Renew an old hobby – unearth your old guitar or your calligraphy supplies
- Start a new hobby – start a journal, try writing stories or poems, try collage or marbling or macramé
- Expose yourself to the life artistic by visit galleries and museums
- Read biographies of musicians, dancers, artists, scientists, business leaders.
- Listen to music; listening to music stimulates the part of our brain that controls motor actions, emotions, and creativity.
- Exercise your eyes – moving the eyes back and forth facilitates interaction between the right and left hemispheres of the brain, which may boost creative thinking
- Create a mood-board – collect a bunch of inspiring items such as photos, quotations, magazine clippings, ephemera – you can use Pinterest to do this
Creativity is worth cultivating, it encourages open mindedness, a pride in individuality and a real interest in diversity. It is not the preserve of ‘creative types’ or the design department, it can come from anywhere at any time.
There’s an amazing amount of creativity untapped in the workforce and business leaders would do well to encourage creativity and innovation at all levels. Creative thinkers learn to look hard at problems and consider all the complexities of situation while looking for new and different approaches that might lead to new discoveries and world-beating innovation.